Madhappy
Shopify store for Madhappy, the fashion brand built around mental health.
Multi-brand e-commerceData warehousingdbtFivetran & SnowflakeLooker
2023
Consumer Goods
2023Consumer Goods
Several brands, one company. Pattern Brands needed one picture of all of it, and one way to run every store.
About the project
Over three years we built the technical foundation for a multi-brand company: one warehouse for every brand's orders, inventory and marketing data, and one theme system for every store.
We used Fivetran, Snowflake, dbt and Looker for data and reporting. The stores share a Shopify theme, custom apps and a Git-based development workflow.
Highlights
One theme, many stores: a change ships to every brand at once.
Shared dashboards bring the brands' reporting into one place.
A testing framework helps the team compare changes using average order value, conversion rate and customer lifetime value.
Credits
- GRANDstData & Engineering
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