E-commerceCustom theme developmentApp integrationCMSMarketing & analytics
2023Fashion

Madhappy makes clothes and talks about mental health with the same care. Their store had to handle both, and a drop every few weeks.

Madhappy — feature

About the project

A lifestyle brand known for bold design and an optimistic voice, with frequent, complex product drops that punish a slow back end.

Over three years, we developed the store and its backend through several versions as the brand and its product launches grew.

Madhappy — gallery
Madhappy — gallery

Highlights

We restructured content delivery to simplify publishing and launch preparation.

Fully responsive build with the same level of care at every breakpoint.

Rebuilt go-to-market workflow so launches ship faster and with fewer last-minute scrambles.

Madhappy — gallery
Madhappy — gallery
Madhappy — gallery

Credits

  • GRANDstDevelopment

More work

Contact GRANDst