Rite of Way
Shopify store for Rite of Way, a fragrance house that builds each scent around an ancient archetype.
ShopifyCustom theme developmentPipe17 integrationGlobal shippingBespoke animations
2025
Food & Wellness
2025Food & Wellness
A Shopify store for Keith's Cacao, with room for the story and ritual behind the product.
About the project
A brand with real depth and an unusual product, selling to people who found it through ceremony and people who found it on Instagram.
Working with Caveat, we built a custom Shopify theme with animation and editorial modules, and connected it to Pipe17 for fulfilment and international shipping.
Highlights
Content modules built for a product that needs explaining before it needs selling.
Pipe17 handles fulfilment, so international orders ship without a custom operation behind them.
Ceremonial roots and everyday ritual on the same page, for both kinds of buyer.
Credits
- GRANDstDevelopment
- CaveatDesign
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