Rite of Way: Custom Shopify Store

ShopifyCustom theme developmentApp integrationMarketing & analytics

2025

Fragrance

2025Fragrance

Rite of Way makes fragrance from ancient archetypes. The store is built to feel like the bottles do.

About the project

A fragrance house whose identity is rooted in mythology, selling a product you can't smell through a screen.

We built a custom Shopify store with textured backdrops, product stories and a scent selector to help shoppers choose a fragrance.

Parallax and textured backdrops on a custom Shopify theme.

Modular product pages let the team add new scents using the existing design.

Analytics wired in from launch to see which stories sell.

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